creativity is an asset

Why Creativity is Your Greatest Asset

Creativity is an abstract concept but it plays a crucial role in the corporate world. When you think about it, a creative approach is required to deal with nearly every problem that managers, entrepreneurs, team leaders and professionals deal with on a daily basis.

Some individuals are a bit skeptical about the applicability of the creative approach in the corporate world.

There are many reasons why it happens to be among the greatest assets in the field. Here are a few of the most crucial ways in which it impacts decision-making or other corporate processes.

Creativity is an Asset

1. Creativity Can’t be Replaced or Automated

Many processes in the corporate world are being taken over by artificial intelligence and software applications.

Computers and machines are now capable of doing many of the jobs that were previously available to humans. Artificial intelligence can handle numerous tasks ranging from warehousing to solving complex accounting problems.

Nearly everything that is based on repetitive processes or analytical algorithms can be handled by a machine. As time goes by and technology improves, computers and robots start being capable of dealing with rather complex tasks.

There’s one thing that machines can’t do, however. This one thing is based on creative problem solving. Logic and corporate processes can be thought.

Creativity is an aspect of human psychology that can’t be replicated by a machine. This is the main reason why creative professionals are becoming more and more valuable in a corporate world that’s being rapidly taken over by automation.

2. Marketplace Differentiation

There are dozens of qualified and experienced professionals who are all competing for the same positions in the Western corporate world. Most of these professionals are not going to make the cut.

The main reason why professionals fail moving forward in the corporate world is the lack of differentiation. Someone could be an experienced expert with tons of know-how in the respective field.

If this professional isn’t capable of pinpointing what makes them better than the competition, however, chances are that they’ll miss on wonderful career establishment opportunities.

Creativity working together with experience and professional skills is in high demand.

Many industries are currently going through rapid changes. Professional know-how isn’t enough to deal with the most common problems in a certain field and maximize productivity.

Creativity will be required to make the most of every single opportunity and to solve problems in a sustainable way.

3. Effective Problem-Solving

Both professionals and managers need to be creative in their everyday work approach.

Problem solving isn’t always about being knowledgeable in the respective field. The best managers deal with troublesome issues by being critical thinkers, improvising and coming up with unorthodox solutions.

Just like creativity, problem solving is an abstract concept. The term could apply to many things. It could refer to a human resource crisis.

It could also involve low productivity or a high cost of production. Problem solving may focus on the long-term business plan, on client service or the development of a new money-making strategy.

To deal with these diversified issues, a manager will have to be a quick thinker who’s creative and open to new opportunities.

There isn’t a strict formula or one approach that will work every single time. Peak performance is entirely dependent on having a good understanding of the issue at hand and coming up with a personalized solution.

4. Building a Culture of Professional Creative Thinkers

Creativity in just one department or on a managerial level is not going to be sufficient.

A creative manager, however, knows how to hire an inspired team of professionals who are capable of coming up with a unique approach towards problem-solving every single time.

Just telling people to be creative is not going to deliver the desired results. Leading by example is a much more effective approach.

Managers should be open enough to suggest unorthodox approaches and to encourage idea exchange in a safe, judgment-free environment.

This is how everyone in the workplace will be capable of harnessing and developing their productivity. Such an environment will produce better outcomes than strict structure and adherence to a set of industry standards.

Consulting other employees, sharing ideas with them and requesting their feedback will all be the key to developing a certain corporate culture.

Obviously, a manager who is creative and capable of communicating with all departments is going to get the best results.

Over to You

Professional skills are very important but creativity matters, as well. Every single team has creative needs, regardless of the company size or the industry that you operate in.

Creativity isn’t just about marketing campaigns. Very often, it is required in key managerial processes. The good news is that creativity can be developed and nurtured.

It is a vital skill that can quickly transform a small company into a highly effective, profitable business. Don’t underestimate its importance.

Alicia Honeycutt

Alice Clarke is a writer from Top Aussie Review. Her hobby is traveling and jogging. Join her on Facebook

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